![]() A feel-good tweet that saw over 124k engagements was about encouraging people to share more on social media. The funny feud generated over 234k engagements.Ī subject that was discussed across various social channels was how much people actually care to see the Spotify Wrapped results of their friends, or even strangers. One of the biggest tweets was a meme that implied how much better off Spotify users are than Apple Music users because they receive the yearly wrapped feature. Twitter goers will be pleased to know that memes and funny posts about Spotify Wrapped were also highly appreciated on the platform. The top articles in 2021 are about the year’s most streamed artists ![]() Now we know that 2021 wrapped has captured the public’s attention so far, but what is keeping them drawn in? Let’s take a look at the biggest stories this year. ![]() The landing page for 2020 Wrapped generated 3.4k engagements on day one, then seemingly fell back down where interest mostly leveled out until the same page spiked again the following morning. In contrast, 2020 only had one pinnacle moment during the first day of release, and it actually came from Spotify themselves. The article in Caras, a Portuguese entertainment publication, received 3.3k engagements in one hour and caused the two largest spikes overall. There were a few significant peaks of interest before then - one being an article about BTS ranking third on the list of Spotify’s most streamed artists - but the more notable moment arose when news broke about Brazilian singer Marília Mendonça being the year’s most streamed female artist, although it was only for one day. In fact, the biggest peak on day one doesn’t even occur until later in the evening, and spikes again the morning of day two. Whereas last year public interest began to taper off in the afternoon before spiking again the next day, this year engagements stayed relatively high for the entire period. This year saw a compelling increase - a similar amount of articles published, but over 179k engagements to those articles in the first two days. In 2020, Spotify Wrapped was written about 1.4k times and garnered over 85k engagements. Spotify Wrapped is always published during the first week of December, so we compared the public interest levels of the first 48 hours after it was released for 20. Public interest to Spotify Wrapped was higher in 2021 than in 2020 It’s because of this personalization that makes content about it so buzzworthy online.įor this reason, we explored the Spotify Wrapped content in 2021 to see how engagement compared to 2020, and highlighted the entertaining memes that flooded social media platforms. Wrapped is more than just a curated yearly playlist - it’s a personalized report that looks into the depth of each user’s listening habits. ![]() While other audio platforms such as Apple Music try to compete, even with all its resources, Spotify remains the King. This eye-popping moment shows how the Wrapped feature has become even more successful, but it’s additionally notable because we’ve seen less engagement to most events overall in 2021. In 2021, public interest in Spotify Wrapped more than doubled compared to 2020, which was otherwise a record year. What’s different this year? How much we cared. For the sixth year in a row, Spotify Wrapped has revealed the top artists, songs, genres, albums, and podcasts that millions of users around the world were discovering and celebrating.
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